Two birds in a tree

Equal parts philosophy and practicality, Two Birds in a Tree speaks to both the heart and the mind. In the world of modern business where many simply reach for the low-hanging fruit, Nidumolu challenges us all to take a more elevated perspective, one that takes into account the oft-mentioned but seldom-examined destruction of valuable natural capital caused by the lack of integrity of some of today's business practices.

I recommend Two Birds in a Tree wholeheartedly to anyone interested in changing the current role of business in society, whether you're a business leader, student, or teacher. This sometimes sweet, sometimes sobering blend of thoughtful personal and historical anecdotes, ancient Indian philosophy, and a light touch of business theory is extremely approachable, and makes a clear and compelling case for a major shift in our predominant business model.

Two Birds in A Tree is a timely book to offer business leaders a way to steer their strategies towards a more meaningful and sustainable purpose. Contrasting the two birds in a tree found in the ancient Indian Upanishads, Ram Nidumolu succeeds in drawing a parallel between the polar positions of the birds and the conflicts between the expressed goals of business leaders.